A few years ago, SEO was a topic that only a few business were interested to implement. Nowadays, it’s one of the most important topics around digital marketing. It is estimated that billions of searches are made every day on search engines such as Google, Bing, and Yahoo and that’s one of the main reasons that made business start looking for SEO professionals and implement changes to improve their ranking on Google and other Search Engines.
According to a study by internetLiveStat, Google alone handles over 5.6 billion searches per day, which is about 68,000 searches per second. This is the current average and it varies depending on the day and time.
We have prepared a few steps that you can follow to boost your traffic within the next 3-6 months
- Research and use relevant keywords in your website’s content and meta tags. This will make it easier for search engines to understand what your website is about and display it to users searching for those keywords.
- Make sure your website is mobile-friendly. More and more users are accessing the internet on their mobile devices, so it’s important that your website is optimized for them.
- Improve your website’s loading speed. A slow-loading website can be a major turn-off for users and may affect your search engine rankings.
- Use social media to promote your website and create high-quality backlinks. This can help increase your website’s visibility and credibility.
- Use header tags and alt tags to give your website’s content structure and make it easier for search engines to understand.
- Use internal linking to help search engines discover more of your website’s pages and improve the crawlability of your site.
- Consider using Google’s Search Console and Analytics tools to track your website’s performance and identify any issues that may be impacting your traffic.
Important things to consider when working on SEO for your blog posts
Keyword research: Identify the keywords that your target audience is using to search for information online, and use them in your blog post in a natural way.
Title tag and meta description: These are important because they appear in the search results and help people decide whether to click on your post or not. Make sure to include your primary keyword in the title tag and meta description.
Headings and subheadings: Use headings and subheadings to break up your content into digestible sections and to signal to search engines what your content is about.
Content quality: Write high-quality, informative content that addresses the needs and interests of your target audience.
Internal linking: Use internal linking to help search engines understand the structure of your site and to show the relationship between your blog posts.
Image optimization: Use descriptive, keyword-rich file names for images and use alt text to describe the image.
Page load speed: A slow-loading page can negatively affect your search rankings, so make sure to optimize your page load speed.
Mobile optimization: With more and more people accessing the web on mobile devices, it’s important to make sure your blog is mobile-friendly.
You can help improve the SEO of your blog posts and increase the visibility of your website in search results by following these steps.
Increase the chances that people will click on your website in search results:
- Write a compelling title tag and meta description: These elements appear in the search results and can help entice people to click on your website. Make sure to include your primary keyword in the title tag and meta description and make them as descriptive and compelling as possible.
- Use attractive, relevant images: If your website appears in the search results with an image, it can help it stand out and increase the chances that people will click on it.
- Make sure your website is mobile-friendly: With more and more people accessing the web on mobile devices, it’s important to make sure your website is optimized for mobile.
- Use structured data: Structured data can help your website appear in rich snippets, which are special types of search results that stand out and can increase the chances that people will click on your website.
- Obtain high-quality backlinks: Search engines view backlinks as a sign of the quality and relevance of your website. If other high-quality websites are linking to your website, it can help improve your search rankings and increase the chances that people will click on your website in the search results.
How to get high-quality backlinks to your website
#Create valuable, informative content: One of the best ways to get other websites to link to your website is to create content that is valuable, informative, and useful to your target audience. When other people find your content helpful, they may be more likely to link to it.
#Promote your content: In addition to creating great content, you also need to promote it to the right people. Share your content on social media, reach out to influencers and industry publications, and participate in online communities related to your niche.
#Participate in guest blogging: Look for opportunities to write guest blog posts for other websites in your industry. This can help you get your content in front of a new audience and can also result in high-quality backlinks.
#Engage in link building: Link building is the process of actively trying to get other websites to link to your website. Some strategies for link building include creating infographics, conducting interviews with industry experts, and creating resource pages.
#Monitor your backlinks: It’s important to keep track of the backlinks pointing to your website and to monitor their quality. If you notice any low-quality or spammy backlinks, consider using the «disavow» tool to tell Google to ignore those links.
Tools that can help you write content for your website and boost its SEO
· Google Keyword Planner: This tool can help you research and identify the keywords that your target audience is using to search for information online. You can use these keywords in your content to help improve its relevance to your audience and its visibility in search results.
· CoSchedule Headline Analyzer: This tool can help you write attention-grabbing headlines for your content. It analyzes your headlines for factors like length, word choice, and readability, and gives you a score based on how effective it thinks your headline will be at attracting clicks.
· Grammarly: This is a writing tool that can help you improve the grammar and spelling in your content. It’s especially useful for catching mistakes that you might not notice on your own.
· SEMrush: This is a comprehensive SEO tool that can help you track your search rankings, conduct keyword research, and identify opportunities to improve your content’s visibility in search results.
· Yoast SEO: This is a plugin for WordPress that can help you optimize your website’s content for SEO. It includes features like keyword optimization, readability checks, and the ability to create custom title tags and meta descriptions.
Make sure that Google is able to read and understand the images on your website:
Use descriptive, keyword-rich file names: When you save an image, make sure to give it a descriptive file name that includes relevant keywords. For example, instead of naming an image «IMG0001.jpg,» you could name it «red-flowers-garden.jpg»
Use alt text: Alt text is a brief description of an image that is intended to be used by screen readers and other assistive technologies. It is also used by search engines to understand the content of the image. Make sure to include relevant keywords in your alt text, and be as descriptive as possible.
Make sure your images are properly sized: Large images can slow down the loading time of your page, which can negatively impact your search rankings. Make sure your images are properly sized and optimised for the web.
Use image sitemaps: An image sitemap is a special type of sitemap that is used to provide information about the images on your website to search engines. This can help search engines discover images that might not be linked to directly from your website’s pages.
Make sure you’re not blocking images from being indexed by google: by adding «robots.txt» file or meta robots tags you may prevent google from accessing images on your website, this may be done for some reasons but it will make google unable to index images on your website, so make sure you’re not blocking google.
How can we write a compelling title tag and meta description
Writing compelling title tags and meta descriptions can help increase the chances that people will click on your website in search results.
Advices for writing title tags and meta descriptions that are effective:
- Make sure to include your primary keyword: Title tags and meta descriptions should include your primary keyword, as this helps signal to search engines what your content is about and can also help your website appear more relevant to people searching for that keyword.
- Keep it short and sweet: Title tags and meta descriptions should be brief, usually around 60 characters for the title and 150-160 characters for the meta description.
- Be descriptive and compelling: Your title tag and meta description should provide a clear and compelling summary of what your website is about. Try to include a call-to-action in the meta description if possible.
- Use numbers and modifiers: According to studies, titles that use numbers and modifiers like «best» or «top» tend to perform better than those that don’t.
- Use special characters: Use of special characters like pipes, dashes, and colons can help the title stand out and makes it more likely for users to click on your link.
- Avoid duplicating the title tags: Each page on your website should have its own unique title tag that accurately describes the content of that page. Avoid using the same title tag for multiple pages as it can be confusing for users and search engines.
—-> Experiment: As always it’s good to experiment with different formats, length and styles of title tags and meta descriptions. You can use tools like Google Search Console to see which of your titles and descriptions perform the best, and use that as a starting point to optimize them.
