Learn about the free online resources that will help to build visibility and reputation for your local business

What knowledge and skills a good business manager needs to have or know to apply to his brand? 

To build and maintain credibility and reputation, a brand needs to invest in visibility and digital marketing. This is priceless for big companies as well as small and local businesses. If a business owner wants to grow their sales, they need to increase the awareness of an audience and visibility+content designed for their pain/solution is the key strategy here.

Stay sharp and updated with the clew that we separated for you with some free resources to help building websites, design for contents, tools to measure results and much more for the grow the visibility of your local business.

Free Websites Builder – Build online visibility

Even though the owners of small businesses need a website. They are your online storefront, the virtual place where your customers will get to know your business. Therefore, you must take care of its presentation, showing a website with organized information, design and images that reflect your brand values and purposes.

Calm down, you can have a website without paying for this, at first. According to Forbes Advisor, free Website Builders can be found easily and quickly, before choosing a website builder, it’s important to look for some features:

• Does it have options of free hosting and free domain?
• Is it easy to make changes and updates to the content and design?
• Does it have mobile responsive design?

WordPress website creator

WordPress are used for 43% of blogs on the internet. This platform has fully customizable, low-cost plans to connect your domain. Developers websites love to create with WordPress because it has tools specialized at SEO, offer mobile friendly, have more than 55,000 plugins and analysis resources.

You can have a free website using wordpress, although it won’t have as many features as you could, but if your aim is to display your offer and be online, it will suit for the purpose.

Wix offers +800 free templates

Already, Wix is known for his ultra-easy drag-and-drop editor. That makes Wix the best for local business, you can easily create and adapt layouts. More than 800 free templates are available and allows you to make some changes in HTML and CSS.

Weebly – Sell Online

If your business is a store and has different products, the best free website is Weebly. You found a user-friendly site editor and excellent design for selling online for your local business to have an online showcase.

Overview of channels to reach more customers for your local business

Measure your business results with Google Analytics

You need to measure the performance of your website and with Google Analytics you can do this for free. Here’s what you can do with Google Analytics:

Analyze visitor interaction with your website, such as page views, number of sessions per month, your bounce rate, etc. This provides insights to improve user experience.
Help you know your target audience and the type of content most relevant to them.
Measure marketing campaign performance, where your traffic is coming from, and social media campaign performance.

With Google Analytics, taking advantage of big data and measuring all campaigns and marketing strategies, your business will expand locally.

Free content editors to create a power brand

Creating your own content will help to sell your services or product, but for this they need to be relevant to your audience and reflect your brand’s personality. The design and visual identity are an important point for your content.

Some good free editors for image and videos that have easy usability and have a variety of tools are available to users who are not design or video maker professionals necessarily.

Canva

Canva is a free online-to-use graphics design tool that has many features. There are many ready templates for graphics, feeds, stories, infographics besides images and icons. You can use de ready models or learn how to make your own design through the tutorials.

Filmr

If you loong for a super easy-to-use video editing app, the Filmr is a good option. It can be applied free for Android as well as iOS-based phones, with an intuitive and fast interface it is possible to make transitions, filters, library music and effects.

BeFunky

Some of the features that are available: crop and resize photos, retouch portraits, background remover, etc. Other plus of these editor is that they have partnered with Pixabay and Pexels to bring a big stock of images.

SEO for increase your business visibility

The tactics of SEO (Search Engine Optimization) are responsible for ranking websites in the results page by choosing certain terms and keywords. With these, your website business can be found first and easily by your customers and future clients.

A good SEO should make your website stay at the top listing. Do not overlook SEO strategies marketing, because these tactics will increase your public. You can find a free guide and article of this technique on the internet, or you can do some free basic courses.

You have to apply the SEO techniques at your websites pages, article blog and landpages. The benefits that SEO gives to you are: targeted quality traffic, made Google organic ranking with high-quality content, and attracting new customers with inbound marketing strategies.

Make Free Courses about Marketing

To understand the basics of Google Analytics, SEO and Social Media, there are free courses available made by the platforms.

LinkedIn Learning

At the platform courses of LinkedIn you can have many options to grow skills from business to technology and creation. There are courses on-demand and with certification, divided by areas like Marketing, Project Management, Customer Service, etc.

Google Digital Garage

Google Digital Garage itself provides free courses with certification to people learning about Google Analytics, SEO and other Google´s tools that will increase the visibility of your local business. You can continue your formation to initiation from advanced knowledge.

Hubspot

Hubspot have software programs, tools and others resources for Customer relationship management (CRM) of business. At the platforms, you can learn by the free courses how to apply and the benefits to invest in automation marketing tools for your successful company.

Putting in practical learning with the help of the free resources is the beginning to make your business visible to more people. But you need to make a continuous media planner and brand content to ensure that your business has scalable growth.

For better results, count on a professional marketing team. Keep reading – > How to choose professional digital marketing for your business.

Get in touch and ask for a free review of your business, as bonus we will give you a personalized plan and a list of things to do to improve your visibility.