Open up to see the importance of professional digital marketing team for the success of your company 

What is your type of business? A hotel at the center of town, a new retro-coffee, a store of souvenirs or a spa specialized in massages? 

With all your business´s singularities and respecting your history, you can embrace the traditional and new for building a brand that talks with the customers and have real values and own vision.

Find out in this article the main reasons for choosing to hire a professional marketing team:

• Why will digital marketing increase your local business
• Professional marketing team or do it all alone
• Make the different with expertise of professional marketing team
• The power of collaborate and creative groups

If you don’t want to change the way you see the future business, we understand. But if you want to be with the group of people that want to prepare for the future, this content will open your perception about the importance of digital.

Why will digital marketing increase your local business?

It’s not enough to be present on digital, you need to know how to talk to your audience and that’s a task for digital marketers that all day – and nights – are immersed in the digital world, attentive to trends and insights.  

A real media planner brings many benefits to consolidating your local services or product. Look some of the principal points that you need to know about digital marketing:

• Be found quickly and practically at Google, with a website optimization by SEO and mobile friendly. With these strategies your customers have the information of your local business through your website. With the right strategies, your store will be at the top of Google search rankings.
• Target an audience’s demographics, including their geographic location(s). This information is valuable for the professional advertising team. With a segmented audience, your brand will appear to people who have real interests and needs similar to what your services and products offer.
• Create content for your right persona. When we are talking about digital marketing, we need to think in persona and not in a broad public. Persona is fictitious, and has a name, behavioral traits, motivations, demographic data and her needs and pains. With a good persona definition, the marketing team will be able to create relevant content that will positively impact their customers. With a professional team and consistency, your brand content will generate authority and loyalty to your customers and partners.
• Build a digital presence by social media. A strong social media presence gives many benefits for your local business like: building a brand for your business, growing your following, generating sales, more interacting with the audience,etc. And it is an excellent way to allow metric spoons and at the same time create a sense of community.

For continue to know others benefits of digital marketing, read: Benefits of digital marketing for local business.

Professional marketing team or do it all alone?

If you have your own business, you know how the tasks and requests do not end, but multiply overnight. As seen, digital marketing is a fundamental piece for the success of your business, but do you really intend to handle everything yourself?

Hiring a professional digital marketing team, you will have specialized and dedicated professionals for each area like social communication, advertising, SEO, social media, market analysis, etc.

They access a wider range of software programs for marketing automation (CRMs, SEO) that are expensive if you will maintain them alone. Furthermore, a specialized team will know the better strategies to make a scalable growth personalized for your market area.

At first glance, it may seem easier to do amateur marketing for small businesses. But when you gonna analyze better, invest in a team multidisciplinary, that have others experience at the market, with differents professional, the balance tends to side to secure invest: professional marketing team will deliver better results in a medium and long terms.

Make the different with expertise of professional marketing team

Nowadays, it is not enough to be present on digital, you need to have a vision of the future and be prepared for the changes. Therefore, digital marketers are at the top of the last trends and insights that will be advantageous for your business.

Furthermore, Google research show example of moderns business that invest in tecnologic tools and go beyond. They have applied a collaborative structure and invest in flexibility and experimentation have better results than others that don’t.

About collaboration teams:

• share goals
• have leaders that brings holistic approach 
• do collaboration between finance and digital teams

About flexibility and experimentation:

• already embrace new strategies
• encourage experimentation 
• empowers people to challenge the status quo.

What about bringing this innovation to your brand? 

The power of collaborate and creative groups

As we know, human capital is the most valuable asset of a company, and with digital marketing the rules are the same. Human capital is the economic value of a worker´s experience and skills, like education, training, intelligence and other values like punctuality and proactiveness.

By the way, creativity is a human capital that nowadays is more and more valued.That is the ability to notice unexplored points of view, make connections with different themes and data, and generate solutions with available resources.

Another new creative skills is to curate moods and feelings. A good professional marketer has to analyze  the consumer behavior of the users of social media, that challenge every moment. According to this survey by “We are Social”, audiovisual is the way people are experiencing the digital space today and it is the central way to communicate.

This phenomenon happens because of TikTok and the nostalgia of the content producers of  Gen Zers and Millennials generation.This type of vision could be important to your brand marketing,because you need to adapt your communication to the new forms of interaction of the customers. 

A creative group will find the best ideas and creative content to offer to your business the way to communicate with freshness and novelty. Creative groups are open to collaboration and accept different points of view, with this they delivering innovative ideas for a business´s marketing plan.

Now, you have many reasons to hire a good team that work collaboratively and has better marketing strategies to increase your local business. 

Make sure that your brand use these 10 channels for reach more customers for your local business